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IMPORTANT INFORMATION

This is an experiment put together as part of the farfar workshop in Cannes. Will people contribute to the destruction of one of the most coveted advertising awards?

We love Cannes, the Lions award show and most of the winning work - putting a Gold Lion up for destruction is not disrespecting the award in any way. No-one loves a gold lion more that we do, but it is really not about the statue. Besides, we will do our best to repair it.

Nevertheless, if you feel we have stepped over the line, please to not hesitate to complain! Send your complaints here.

http://72.47.197.165/

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The limit of 10000 visitors was reached within minutes of the launch! This incredible result would not have been achieved without the help from all the people attending the Farfar Workshop at Cannes. 10000 lionkillers and others can soon feast in more material regarding the drop. Thanks again.

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The drop has happened! Relive the moment and stay tuned for updates.



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More images from the preparation of the drop here.


By visiting this site, you are now one of the 10.000 killers.